Category Archive: Customers

Half-price goats and propositions

Just before Christmas I opened my inbox and was disturbed to see this intriguing offer from Oxfam. It was part of a drive to boost sales of Oxfam gift cards. These are cards that you give to someone to explain that as a present to them you have given a gift to a needy person …

Continue reading »

Share

Listen up: you need a contact strategy

 It amazes me that in late 2015 so many organisations do not understand what it really means to manage customer relationships – 20 years since the CRM acronym started gaining currency in marketing circles. This week I have been inundated by the ‘communications’ of some companies who have not thought at all about what it takes to …

Continue reading »

Share

Dialogue as a medium for change

In keeping with change that engages both the inner person and outward actions, I was interested to see the Centre for Creative Leadership article on ‘Mediated Dialogue’. The article highlights the value of using structured dialogue around objects as a means, especially early in the process of change, to build understanding and insight. These might be …

Continue reading »

Share

McKinsey highlights value of digital technology in helping change

Nice short article on McKInsey.com this month which highlights the value that digital approaches can add to the responsiveness of organisations and the effectiveness of change initiatives. Takes a healthy broad view of what constitutes change management and focuses down on how it impacts behaviour.

Principle 1: Define your ‘why’

Think of the last important item that you bought and why. For me it was a spiral cutter (I quite like cooking…). When I bought it I searched for a product that would match my needs (to cut vegetables into various forms of spiral, to be easy to clean, to be small enough to hide …

Continue reading »

Share
Page 1 of 212
Share

Subscribe For Latest Updates

Signup to be automatically informed when new blog articles are posted