Category: General

Listen up: you need a contact strategy

 It amazes me that in late 2015 so many organisations do not understand what it really means to manage customer relationships – 20 years since the CRM acronym started gaining currency in marketing circles. This week I have been inundated by the ‘communications’ of some companies who have not thought at all about what it takes to …

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Live learning at TED

If you are a keen online user of the TED talks then, like me, you might have been quite excited at the prospect of getting along to a live TED event. So when Leamington held its first ever TED last weekend I was very pleased to be able to go along. It was highly instructive. …

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Principle 6: Work where you care

The first five principles I have outlined are actions that leaders can undertake but the final one is a foundation that is much more difficult to create. It is a condition of success: If you want people to commit wholeheartedly to change, it is essential that you really care about them and the outcome for …

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Principle 5: Build good bridges

I was in California this Easter and drove the second most popular tourist attraction in the USA, The Big Sur: a fantastic stretch of coastline south of San Francisco with spectacular coves, cliffs and the occasionally very large gorge that Route 1 needs to cross. It would be impossible to drive down this coast without the presence of …

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Dialogue as a medium for change

In keeping with change that engages both the inner person and outward actions, I was interested to see the Centre for Creative Leadership article on ‘Mediated Dialogue’. The article highlights the value of using structured dialogue around objects as a means, especially early in the process of change, to build understanding and insight. These might be …

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