Category: Strategy

Great by Choice – book summary and comment

Great by Choice by Jim Collins and Morten Hansen Who doesn’t want to be great – or rather be part of something great? I guess we are all interested… hence Jim Collins continued journey. He is back on this enduring quest in the fourth study in his series (following Good to Great, Built to Last and …

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Half-price goats and propositions

Just before Christmas I opened my inbox and was disturbed to see this intriguing offer from Oxfam. It was part of a drive to boost sales of Oxfam gift cards. These are cards that you give to someone to explain that as a present to them you have given a gift to a needy person …

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What does being an authentic leader actually mean?

If you put their policies on one side for a moment, what do you think of the leadership of Jeremy Corbyn and David Cameron? Who is the better leader? Maybe you consider the answer to be obvious or maybe you think that the question gets to the heart of some of the bigger leadership issues in our …

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Listen up: you need a contact strategy

 It amazes me that in late 2015 so many organisations do not understand what it really means to manage customer relationships – 20 years since the CRM acronym started gaining currency in marketing circles. This week I have been inundated by the ‘communications’ of some companies who have not thought at all about what it takes to …

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Principle 6: Work where you care

The first five principles I have outlined are actions that leaders can undertake but the final one is a foundation that is much more difficult to create. It is a condition of success: If you want people to commit wholeheartedly to change, it is essential that you really care about them and the outcome for …

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