Tag Archive: strategy

Half-price goats and propositions

Just before Christmas I opened my inbox and was disturbed to see this intriguing offer from Oxfam. It was part of a drive to boost sales of Oxfam gift cards. These are cards that you give to someone to explain that as a present to them you have given a gift to a needy person …

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What does being an authentic leader actually mean?

If you put their policies on one side for a moment, what do you think of the leadership of Jeremy Corbyn and David Cameron? Who is the better leader? Maybe you consider the answer to be obvious or maybe you think that the question gets to the heart of some of the bigger leadership issues in our …

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Listen up: you need a contact strategy

 It amazes me that in late 2015 so many organisations do not understand what it really means to manage customer relationships – 20 years since the CRM acronym started gaining currency in marketing circles. This week I have been inundated by the ‘communications’ of some companies who have not thought at all about what it takes to …

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Principle 6: Work where you care

The first five principles I have outlined are actions that leaders can undertake but the final one is a foundation that is much more difficult to create. It is a condition of success: If you want people to commit wholeheartedly to change, it is essential that you really care about them and the outcome for …

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Dialogue as a medium for change

In keeping with change that engages both the inner person and outward actions, I was interested to see the Centre for Creative Leadership article on ‘Mediated Dialogue’. The article highlights the value of using structured dialogue around objects as a means, especially early in the process of change, to build understanding and insight. These might be …

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